marketing information system-MIS

marketing information system-MIS
[com] marketinški informacijski sistem

English-Croatian dictionary. 2013.

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  • Marketing information system — A marketing information system is a management information system designed to support marketing decision making. Jobber (2007) defines it as a system in which marketing data is formally gathered, stored, analysed and distributed to managers in… …   Wikipedia

  • marketing information system — MIS An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers. Most systems are computerized and consist of a data… …   Big dictionary of business and management

  • Management information system — A management information system (MIS) provides information needed to manage organizations efficiently and effectively.[1] Management information systems involve three primary resources: people, technology, and information. Management information… …   Wikipedia

  • Executive information system — An Executive Information System (EIS) is a type of management information system intended to facilitate and support the information and decision making needs of senior executives by providing easy access to both internal and external information… …   Wikipedia

  • Management Information System — Die Artikel Management Informationssystem und Führungsinformationssystem überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen.… …   Deutsch Wikipedia

  • MIS — Management Information Systems (Community » Law) Management Information Systems (Business » General) Management Information System (Governmental » Military) Management Information System (Community » Educational) Management Information System… …   Abbreviations dictionary

  • MIS — 1) Abbreviation for management information system 2) Abbreviation for marketing information system …   Big dictionary of business and management

  • Market information systems — (otherwise known as market intelligence systems, market information services, or MIS, and not to be confused with management information systems) are information systems used in gathering, analyzing and disseminating information about prices and… …   Wikipedia

  • Information overload — refers to excess amounts of information being provided, making the processing and absorbing tasks very difficult for the individual because we cannot see the validity behind the information (Yang, 2003 [Yang, C.C. (2003) Decision Support Systems …   Wikipedia

  • Information Technology Association of America — The Information Technology Association of America (ITAA) is a leading industry trade group for information technology companies. The Association s membership contains most all of the world s major ICT firms and accounts for over 90% of ICT goods… …   Wikipedia

  • Decision support system — Example of a Decision Support System for John Day Reservoir. A decision support system (DSS) is a computer based information system that supports business or organizational decision making activities. DSSs serve the management, operations, and… …   Wikipedia

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